Contents
- 1 Why Google My Company is important for SEO
- 2 What is Google My Company?
- 3 Why you want a GMB page as a company
- 4 Google business page is particularly useful for mobile users
- 5 Understanding results from your business page
- 6 Keep your business page up to date
- 7 Our advice: create your Google My Business page
Why Google My Company matters for SEO
Obviously, you want to get started SEO, and maybe Google Ads, because you want to be as findable in Google as possible. Maybe you've even thought about outsourcing SEO or outsourcing Google Ads. Not everyone immediately thinks of optimized Google My Business page. This is a shame. We see it too often, unfortunately even with large companies, that there is no Google My Company page, or that it is poorly maintained. Google My Company is more important than most think. Why? We'd like to explain that to you.
First of all, having a Google business page gives you the chance to be prominently displayed on Google's results page. On desktop this is on the right side and on mobile this is directly below the search bar as the main result. Suppose someone searches for your company on Google, it is nice that there is immediately a clear overview with the opening hours and the phone number where customers can reach you. A big advantage is that mobile visitors can call you right away without having to type in the number and in case of a physical location, they can open the directions to your company right away in their route planner. This makes customers more likely and easier to contact you directly. Probably already known, but the majority of Internet users today are mobile.
What is Google My Business?
Google My Business (GMB) is a unique and personalized business page within the Google network. Fortunately, creating a Google business page is free and requires only a Google account. Once this page is created, the most important business information such as, for example, a description of activities, location details, opening hours and reviews from your customers will be displayed.
Google wants it to be an official company, so it will ask you to verify the address and fill in some company information. After the company information is filled out, you will receive a postcard with a verification code within a few days. You use the code to activate GMB so it can be shown in the Google network.
Why you want a GMB page as a company
The Google My Business page is your company's digital business card. Depending on the relevance, distance and prominence of the organization, the page is displayed in the Knowledge Window. The Knowledge Window is the white right-hand column next to the search results on desktop and below the search bar on mobile.
If your business page best matches the search query, chances are your business will be shown in that coveted spot. And that's what you ultimately want. Top of Google and stand out. A good reason why you want to have a Google My Business Page. In addition, it's incredibly important for people searching for your business name. After all, you will always see the Google My Business page when someone searches for a company that owns a business page in Google.
Google business page is particularly useful for mobile users
Google My Business offers even more benefits. As indicated, mobile users have the ability to set up directions to your business or contact you by phone without typing in the number and (new) customers get in touch with you more easily.
In addition, Google also offers the opportunity to use a piece of social proof. Do you have satisfied customers? Then you want to show that to future customers. If you ask your customers to leave a review, Google will make sure they are shown in your business page. It is important to know that positive reviews not only make you look trustworthy, but also improve your ranking in Google. After all, it is an important ranking factor (especially in local search).
Wondering how to easily receive reviews? Schedule a demo.
Understanding results from your business page
When you are logged into your Google business page, interesting data and statistics about your business are displayed. For example, you can see how often directions have been used and whether the "call" button has been clicked. Furthermore, you can see how often your business has been shown on Google Maps. Google My Business is linked to Google Analytics so you can also find this information in the dashboard. Want to access this information even when you're on the go? Then download the Google My Business app for your phone. It is available for Android and IOS.
Keep your business page up to date
Like the other social networks where you have a company page, for example on LinkedIn, you also need to update this company page from time to time. There are opportunities to share content with visitors by writing "posts. Have you written a blog article? Then don't forget to post it on your company page so visitors can see it right away when they search for your company.
Our advice: create your Google My Business page
Websites become more findable in Google through search engine optimization. A Google My Business page is part of that. Not only is there a chance that your company will be prominently listed, it also helps the overall findability of your website. Especially if you manage to collect a lot of positive reviews, and of course we can help you with this.
Are you reluctant to do the work to create the page? Inquire what we can do for you. Your new page will be neatly listed in Google search results and, in addition, we will help you collect reviews in a very easy way.
