Find out why your website is not findable on Google. Reservato helps with your website's rankings through search engine optimization and Google Ads.
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Is your website not findable on Google? Find out why!
As a website owner, it can be very frustrating to discover that your website is not findable on Google. It can cause you to miss out on potential customers and prevent your website from performing as well as you would like. Fortunately, there are solutions to this problem and in this article we will discuss these solutions.
Making website findable through search engine optimization (SEO)
One of the possible causes of your website not being findable on Google could be that it is not properly optimized for search engines. A properly optimized website is essential to being findable on Google. This means that the website is built in a way that Google understands and appreciates. This includes, for example, the use of relevant keywords, titles and meta descriptions.
A well-optimized website also includes a clear structure and navigation so that users can easily find what they are looking for. It is important to ensure that all pages of the website have a clear and unique title and that the content of the pages is relevant to the topic the page is about. Thus, having a website that is well optimized for search engines is very important to be successfully findable on Google. Read more about search engine optimization.
The importance of content
Another possible reason why your website is not findable on Google is a lack of content. Content is the information found on the website and can include text, images, videos and more. Having relevant and valuable content on the website is important because otherwise Google cannot index the website. This means that the website will not appear in search results when people are looking for information on a particular topic.
Number one position in Google? How many potential customers would you get in every day?
Every day people search for your services. Who is number one and why aren't you there?
✔ Find out how many people are searching for your service;
✔ Get insight into missed sales;
✔ Find out what it will take to monetize these sales.
It is important to regularly add new content to the website to let Google know that the website is up-to-date and that new information is available to users. One way to do this is to have a blog section on the website where new articles are published regularly. And, good news! Because with the advent of various AI tools, it is possible for anyone to produce content in a short period of time.
Poorly optimized content
In addition to a lack of content, poorly optimized content can also be a reason why your website is not findable on Google. This can happen, for example, if there are too many keywords on the page, or if the keywords are incorporated into the text in an unnatural way. Google punishes websites that try to manipulate through poor optimization. So it is important to make sure that all content on the website is written in a natural and relevant way.
The impact of Google Ads
Finally, lack of Google Ads or using it in the wrong way can be a reason why your website is not findable on Google. Google Ads are ads that are displayed above and below the organic search results. By using Google Ads, you can make your website appear on the search terms people are searching for, which can help attract more traffic to the website.
However, it is important to choose the right keywords and deploy the ads effectively. Read how Reservato can help you with Google Ads outsourcing.
Tip: Keep an eye on the Google algorithm
Google's algorithm is constantly changing, so it is important to stay abreast of these changes to ensure that your website still meets Google's guidelines. Failure to meet these guidelines can result in a lower position in search results, less traffic to your website and therefore fewer potential customers.
How Reservato can help if your website is not findable on Google
Reservato is a professional web design and online marketing agency based in Almere. Our team has extensive experience in designing and developing websites and setting up successful online marketing strategies. As your partner in online success, we can help you become more findable on Google. Together we look at the current state of your website, identify optimizations and get your website ranking better in no time. By making the results measurable, with Reservato you know where you stand.
Need help getting a website created? Get in touch to find out how Reservato can help you with this.
